Cap Gemini

The Brief

Following the integration of Earnt & Young into Cap Gemini, a complete a re-branding took place. The new designs needed to be rolled out globally, so an interactive tool was required to police the production of all marketing material from brochures to exhibition stands.

The Solution

Creating a business solution such as this is a big task! As well as following branding guidelines, we have to ensure that the software that we create is very easy to use - in fact, that it is foolproof! The solution that we created for Cap Gemini contains interactive creation tools for brochures, folders, fact sheets, proposal covers, internal newsletters, point of views, exhibition stands, and PowerPoint templates. It also includes a full image gallery, downloads for colour references, templates, top tips and links to the corporate guidelines website.

This tool gives all marketing executives in the Global Financial Services division the ability to easily produce a variety of marketing collateral, consistent with the new brand guidelines.

The user doesn't need any design software on their PC - they simply select the collateral to be produced by following the on-screen prompts. The department, paper size, colour, and images can all be selected, and as titles and body text are typed in to the application an on-screen dynamic mock-up of the collateral is updated. Once this is completed the user is asked to confirm all of their choices before clicking the 'download' button.

At this stage, the tool prompts the user to insert one of four brand asset CD-ROMs into their PC. The relevant files are then downloaded to a pre-defined folder ready for the final assembly. Designer's notes, images, Quark templates and jpegs of the mock-ups are downloaded. The process ensures all literature is consistent from department to department across all countries, and is so simple to use that it's actually fun!