Gallaher International is one of the world's largest tobacco manufacturers and wholesalers. Having just rebranded its point of sale material across all its fifteen brands, it needed an efficient method of rolling the designs out across Europe.
Through a simple five-step process the application gives the user the ability to generate high quality point of sale printed material that complies with each country's strict tobacco advertising laws, for each of the fifteen brands, and at any output size.
The user simply selects the brand, country, dimensions, selects whether to include a promotional message, and simply clicks 'download'. Behind the scenes, the application then cross references a country law matrix, selects the relevant 'fluid' template and brand assets, generates a concise brief for the designers and copies all the files needed to the user's computer. This process allows consistent artwork to be produced, in a matter of minutes, giving a real return on investment in design costs and legal costs in the review process.