Monarch Airlines

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Travel Mole Best Airline Site 2012
Best Airline Site 2012

We started working with Monarch Airlines in 2008 when we were asked to redesign two websites in the Monarch colours. Cosmos Holidays was rebranded as Monarch Holidays and Somewhere2stay as Monarch Hotels, which when combined with the airline product created Monarch's travel portal.

Over the past few years we've helped rebrand the airline; launched a mobile version of the booking process; launched several multi-language variants to cater for the overseas market and helped develop Monarch's in-flight entertainment and shopping system.

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The award winning Monarch website home page

Bookings Up 22%

Over the past few years we've been focusing on improving the booking processes with a view to increasing the booking conversion rates and the uptake in in-flight and holiday extras.

flight extras have seen similar growth of around 20%

The results have been spectacular with year on year flight bookings increasing by 22% with a greatly improved conversion rate. Flight extras such as pre-allocated seats, extra legroom and bags have all seen similar growth of around 20%.

The flight website has been shortlisted for the Travolution Best Airline Website 2012 and is currently ranked the website as best in sector by eDigitalResearch beating Virgin Atlantic, easyJet, and British Airways amongst the others. The continual improvements made to the holidays website have also seen its ranking steadily climb from 32nd to 8th overall in the travel industry.

Our most recent work with Monarch has seen us make a mobile web app for the flights booking path. Watch this space for more mobile work in the near future...

The Flight Booking Process

Allows customers to book flight packages, choose their seats on the plane, book extras like meals, travel insurance, airport lounges, car hire, hotels and more. A running total clearly itemises every component, vouchers can be redeemed and payment can be made by payment card or through PayPal.

The Monarch flights booking process

Holiday Research

The Monarch Holidays website caters for a variety of different holidays types, each with subtle selling and booking criteria. Beach and villa holidays are available to book, along with tours, cruises and safaris and specialist holidays like Lapland Christmas adventures and skiing trips.

Monarch Holidays research pages

Monarch Overseas

Working alongside Transive and Monarch we are in the process of developing and launching a number of foreign language Monarch sites in order to increase sales overseas. These websites focus on selling flights to the UK initially to the Italians, Germans and Spanish. The sales message, research content, frequently asked questions and entire booking process have been translated and the programming modified to dynamically display any given language.

Monarch Oversea, providing Italian, Spanish and German versions of Monarch and it's flights booking path

The Last Word...

Digital Marmalade is a trusted online design partner for the Monarch Travel Group. Over the many years we've worked with them they've consistently delivered high quality work to the demanding deadlines required by the Airline and Online Travel markets. They are also always ready for a new challenge and have added considerable value to both our online design and usability.

Ian Chambers, Head of Retail & Online, Monarch Airlines

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