The Brief
Fmagazine was the brain child of Luca Bosurgi and Chrissie Adams. Their vision was to produce a monthly interactive fashion and music magazine. They wanted to create a multimedia extravaganza which would ‘go further’ than traditional printed magazines.
The Solution
Digital Marmalade was involved right from the beginning of this venture. Working alongside Luca and Chrissie we produced the first edition of the magazine, on CD-ROM.
At the time there was nothing like it. The CD-ROM had all the finesse of its printed rivals, but also included audio and video interviews with up-and-coming artists, fashion designers and musicians. Albums were reviewed and the user could hear audio samples, using the Fmagazine music player. The user could walk around virtual galleries and appreciate the work of a new breed of artists. Fashion shoots were photographed, filmed and treated. Clothing ranges and accessories had links to online ecommerce hubs.
The magazine offered an insight to the future and was well received by both the industry and consumers.
Three years later the magazine is still going strong. Luca and Chrissie manage a team of in-house developers, who have successfully migrated the magazine to a wonderful broadband website. We are proud to have been involved at the beginning and wish the Fmagazine team all the success in the world. They deserve it.
