JTL Training - CD-ROM

The Brief

To support JTL Training’s rapid digital development, we were tasked with creating three interactive CD-ROMs to be used for a number of purposes, and in various different formats. These CD-ROMs have been used for sales and recruitment, teaching new apprentices as well as internally, and are sent out routinely to everyone from careers officers, employers and apprentices.

The Solution

As JTL Training’s exclusive digital supplier we have so far delivered three interactive CD-ROMs. Because we designed and developed the company’s new websites and have been heavily involved with their digital strategy, we have been able to produce these assets perfectly in line with its overall brand, ensuring that JTL has a fixed proposition and a strong brand identity across all of its collateral.

The first CD-ROM that we created was an equality and diversity training tool, entitled ‘It’s Not Fair’. We commissioned a team of specialist animators to put together the video content, which presents four different examples of inequality in the work place. The viewer is asked questions on the scenario and then told the correct answer. We made it completely in Flash, so it can be used across the board - it has now been added to the website as a great piece of interactive content.

The next project was to build a multimedia tool which would explain JTL’s mission at careers fairs and corporate exhibitions, but also could be used by careers officers. The application that we delivered is designed be used in two formats; as a handout CD-ROM which can also be used in the classroom, and as a touch-screen application which has been used on display stands at careers fairs. By producing one application that can be used in two formats, we saved JTL a huge amount of time and money.

The third CD-ROM is a similar application which explains the benefits of having a JTL apprentice to employers. We reused a lot of the content from the previous project, but created a whole new look and feel in line with the Employers website. This has been a great success and is now even used internally by JTL in employee inductions.