JVC - CDROM

The Brief

With no owned retail outlets, JVC operate through the exclusive route of dealerships, which means that it has no way of communicating directly with its customer base, and in most cases it has been at the mercy of the sales person to correctly sell its product range. With this in mind, Digital Marmalade was commissioned to produce a dual purpose in-store multimedia tool.

The Solution

The primary focus of the project was to create a tool which would enable greater sales of the JVC digital camera range. The secondary purpose of it was to train the dealerships’ sales force directly.

The final product was delivered on CD-ROM, to all UK dealerships, including Dixons and Currys.

The ‘customer facing’ module is activated during store hours, on all PCs within the outlets. A high impact video showcases the cameras’ features and invites customers to explore the range in more detail. Interactive options appear when the mouse is moved. A virtual showroom enables the customer to navigate to one of five featured cameras. Using a combination of video, photography, voiceovers, and 3D modeling the key features and accessories are highlighted and explained.

A ‘staff training’ module is included to be activated outside of store hours. This module graphically explains the differentiating features of the cameras, and highlights and explains key technologies employed by each camera.