Thermo - CDROM

The Brief

Thermo invited Digital Marmalade to come on board to build it a promotional sales CD-ROM to accompany the release of the Chimera QPCR System - a new piece of machinery destined to rattle the pipettes of DNA scientists across the globe. The product is a DNA amplification instrument, light years ahead of its competitor’s products. Thermo wanted to reflect this on a leave-behind CD-ROM.

The Solution

Essentially, the CD-ROM had to showcase the Chimera and its revolutionary software as ‘sexy’ and ‘unique’. The main crux of the disc is a comprehensive software demonstration, relaying its key features and general interface. Thermo were particularly impressed by the clarity of the product demos in our Hornbill and Arjo Wiggins projects and requested a similar approach to the Chimera’s software features and the real-time DNA amplification process.

Digital Marmalade set about capturing and animating the software in action.   Working from storyboards produced in conjunction with Thermo, voiceovers were scripted and recorded in house at the Digital Marmalade studios. We developed a series of sophisticated animations to explain the workings of the product in a clear and visually astute manner. This same procedure was then followed for the ‘Explanation of Process’ animation which used an illustration of the Chimera’s inner components, and followed the light path from its origin to the point where it is converted into a value within the software.

We’ve also created a product specification of the Chimera unit, featuring an animated 3D schematic, a detailed ‘questions and answers’ section, and a ‘contact us’ section.