Client Introduction
Cap Gemini is a leading global business and technology firm. They provide end-to-end solutions to business needs.

Project Category
Brand Asset Management, Branding & Design, Consultancy.

Delivery Platform
CD-ROM

Further Details
info@digitalmarmalade.co.uk

Related Links
• Cap Gemini Ernst & Young
• Gallaher International

Project Introduction
After going through a re-branding exercise following the merger between Cap Gemini and Ernst & Young. They needed to rollout the designs globally, giving all marketing executives in the Global Financial Services division the ability to easily produce a variety of marketing collateral consistent with the new brand guidelines. An interactive tool was required to police the production of all marketing material from brochures to exhibition stands, and yet give the user the feeling that they were creating something new.

Project Build
The solution we provided contains interactive creation tools for brochures, folders, fact sheets, proposal covers, internal newsletters, point of views, exhibition stands, and PowerPoint templates. It also includes a full image gallery, downloads for colour references, templates, top tips and links to the corporate guidelines website.

The user needs no design software on their PC, they simply follow the on-screen prompts, selecting the collateral to be produced, the department, paper size, colour, and images. As titles and body text are typed in an on-screen dynamic mock-up of the collateral is updated. Once complete the user is asked to confirm all choices before clicking the download button.

At this stage the tool prompts the user to insert one of four brand asset CD-ROMs into their PC. The relevant files are then downloaded to a pre-defined folder ready for the final assembly. Designer’s notes, images, quark templates and jpegs of the mock-ups are downloaded. The process ensures all literature is consistent from department to department across all countries and is so simple to use that it’s actually fun!

“Working with Digital Marmalade was an absolute pleasure – they were full of enthusiasm and far exceeded our expectations with their level of professionalism. The tool they developed is fantastic. It enables staff to design and produce a brief for the designers, and contains all the assets necessary to produce any printed material. It has really helped to ensure quality and consistency throughout our internal and external marketing material, all around the world. We’re now hoping to roll-out this product to other divisions.”

Lesley Tulley,
Marketing Manager, Financial Services Division, Cap Gemini