Project Introduction
The group comprises of three divisions, whose work
covers all media from radio to cinema screen. Digital
Marmalade was appointed to develop a CD-ROM based
sales tool which could interactively demonstrate the
whole groups core skills.
Project Build
We worked with the three groups to evaluate how each
of their operations could be best reflected on the
CD-ROM format. Case studies were split into “Objective”,
“Action” and “Result” and
associated graphics, audio and video clips included,
with links to relevant website.
As a result of our work with DPA, we were invited
to become preferred suppliers for its multimedia client
work and have since worked with DPA on projects for
Psion and various music artists’ websites within
the Sony Music Label.
See the multimedia games section of this website
for an in-depth case study on a viral project we produced
for Cypress Hill.
