Project Introduction
Hornbill specialise in two products; Support Works
Helpdesk and Support Works PC Audit. Both products
are light years ahead of their competitors and have
a vast array of technical functions that needed to
be communicated to potential buyers and users, in
a logical and clear manner. They wanted a high-impact
CD-ROM that could be used in both sales meetings and
as a leave behind or giveaway at exhibitions.
Project Build
Our deadline was very tight, we had to produce, replicate
and deliver 10,000 CD-ROMs, to Hornbill for an imminent
exhibition, where they were to be distributed. The
project began with Hornbill’s sales team giving
Digital Marmalade a full sales pitch, using their
existing sales material. All the technical information
regarding their software was explained, in layman’s
terms. And together we developed a structure and production
schedule for the CD-ROM.
The software demonstration module was split into
20 chapters, highlighting key features through the
use of video and voiceovers. This interactive approach
enables the user to easily choose which functions
may be relevant to them.
Hornbill’s software is built on Support-Works
Non-Polling Architecture. Our approach to explaining
and highlighting the benefits of this complex system,
was to produce a series of Flash animations with accompanying
voiceovers. In addition the CD-ROM contains a company
overview, an FAQ section, videos of client appraisals,
product evaluation installations and more.
The sales department at Hornbill Systems were “blown
away” by the quality of the CD-ROM and believe
it has increased their sales revenue dramatically.
