Project Introduction
Telewest, with it’s strategic partners, developed
a new e-commerce trading ‘hub’ for the
travel industry. Aimed solely at independent travel
agencies, this hub allows the smaller companies to
open new sales channels and overcome the industry’s
IT inertia. Digital Marmalade were tasked with developing
a sales tool to explain the benefits of the new platform
and demonstrate the functionality of the system.
Project Build
The Telewest system, known as iDTM, has many benefits
for an independent travel agent. These include a bespoke
travel ecommerce system, live availability enquiry,
multimedia ‘lookable & bookable’ travel
destinations, customisable branded interfaces and
a multi-platform content delivery system (interactive
TV, web, phones).
Digital Marmalade developed both a CD-ROM and supporting
website, that graphically demonstrated all these elements.
A small camera crew set-off to Majorca to ‘capture’
the resort. On returning the content was assembled
for TV, web, print and mobile phone. Animations were
created to explain the system and a working demonstration
of the booking system was built for the internet.
The project was turned around within 3 weeks and
the CD-ROM was included in a mail-shot to all the
UK independent travel agencies. This was then followed
up by the Telewest sales team to close the deal.
If you have any work involving us travelling around
the world to film travel resorts then we’d like
to hear from you. Twas much fun!
