Project Introduction
Filmnight contacted Digital Marmalade to act as multimedia
advisors during the funding stage of the venture.
Our task was to establish their digital branding,
advise on technology and build a broadcast management
system to feed multi-store plasma screens. We now
produce and manage Filmnight’s in-store television
channel.
Project Build
Due to the date specific nature of film releases and
the changes in station footfall during the day, a
broadcast management system needed to be deployed
to enable channel content to be easily updated and
seamlessly activated.
We worked with the hardware installation team to
attain the exact technical specifications of the kiosks’
screens, internal network, and communication infrastructure.
In doing so we established that DVS’s Blade
II hardware would be the ideal solution for feeding
the screens and managing the playback of video footage.
The next step was to design Filmnight’s channel
branding and programming. This included conceptual
designs for logo animations, channel stings, chart
count down animations, promotional messages, and film
trailer skins.
The movie clips were then produced to the specification
required for the Blade system and named following
a strict convention. This allowed us full control
over channel play lists and enabled us, with broadband
connections, to deliver content to the kiosks remotely.
Two channels run at the same time on alternate screens
within the kiosks; one shows movie trailers and the
other stock availability, charts, film information
and promotions. Content can be manipulated to suit
the date, current footfall or commuter demographic.
Play-lists can be compiled and activated with a few
mouse clicks and promotions can easily be scheduled
to run more frequently.
