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Client Introduction
The Premier League Hall of Fame is a major football attraction based in London.

Project Category
In-store Digital Merchandising, Entertainment, Consultancy.

Delivery Platform
Touch-screen Application

Further Details
info@digitalmarmalade.co.uk

Related Links
• Blockbuster TV
• Filmnight TV
• Hall of Fame Touchscreens
• JVC In-store Demos

Project Introduction
In 2000, following years of negotiation, United Attractions put together the first football Hall of Fame, based in County Hall, London.

Digital Marmalade was commissioned to manage all the multimedia aspects of the attraction.

Project Build
As multimedia consultants on the project development team, we were involved selling the Hall of Fame concept to the football industry, the public, the voting panel, and the players themselves, as well as assisting in finding sponsorship partners to fund key areas of the build.

3D walkthroughs of the attraction, player statistic information, and interviews with celebrity fans all formed the basis of the a promotional CD-ROM and video.

Once funding was in place Digital Marmalade created 13 different touch screen applications, which celebrate each of the 12 Famers’ careers and the Premiership as a whole. We did this by conducting 40 minute filmed interviews with the players, choosing their ‘Golden Game’ and profiling their career in a variety of ways.

Although access to approved, archived material was limited, the packages developed were comprehensive and fully interactive. The touch screens worked alongside life size waxworks of the players and were a key feature to the attraction.

Our involvement also included the planning and building of the attraction’s website.

“Tony carried out the role in a vigorous and thoroughly professional manner and we received many compliments from football clubs and agents for the way he worked with the 12 inducted players particularly. He integrated into the development team superbly and his passion for football made him an invaluable member of the launch crew. The quality of the multimedia speaks for itself“

Gary Trowsdale,
Director of Football,

The F.A. Premier League
Hall Of Fame

   
   T 020 8249 5655   F 020 8650 4949   info@digitalmarmalade.co.uk Copyright 2006 © Digital Marmalade Ltd