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Project Introduction
With no owned retail outlets JVC operate through the
exclusive route of dealerships, which in effect means
that it has no way of communicating directly with
it’s customer base, and in most cases has been
at the mercy of the sales person to correctly sell
it’s product range.
With this in mind, Digital Marmalade was commissioned
to produce a dual purpose in-store multimedia tool.
The primary focus was to sell more units of the JVC
digital camera range, the secondary purpose was to
train the dealerships’ sales force directly.
Project Build
The final product was delivered on CD-ROM, to all
UK dealerships, including Dixons and Currys.
The ‘customer facing’ module is activated
during store hours, on all PCs within the outlets.
A high impact video showcases the cameras’ features
and invites customers to explore the range in more
detail. Interactive options appear when the mouse
is moved. A virtual showroom enables the customer
to navigate to one of five featured cameras. Using
a combination of video, photography, voiceovers, and
3D modelling the key features and accessories are
highlighted and explained.
A ‘staff training’ module is included
to be activated outside of store hours. This module
graphically explains the differentiating features
of the cameras, and highlights and explains key technologies
employed by each camera.
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“Working with Digital Marmalade has meant that
once a marketing issue is identified, we know that
they will offer us practical, innovative solutions
which have the right impact, namely solving the issue
in-hand. In this case, this product meant that we
were able to educate the sales staff, which in turn
meant increased sales, which not only benefited JVC,
but also the dealer. Digital Marmalade was able to
take the hassle out of the project for us, and produced
a quality product, which helped us improve our sales
– well done to the whole team”
Neil Mancais,
Marketing Director, JVC
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