Project Introduction
As you’ve no doubt guessed, this was an in-house
project. We wanted to produce a series of 3D animations,
which both demonstrated our 3D abilities and gave
our brand a bit more of a personality.
Project Build
The animations are created in a 3D environment and
include our own Digital Marmalade theme music. The
characters in the animations are the D and the M from
our previous logo. The D represents the Digital, of
our name - it’s the brains of our company, the
serious part of our business. The M on the other hand,
represents the Marmalade, the more fun and creative
edge.
The first short is when the D and the M first meet.
And the second short was used as a case study sting,
on our 2002 showcase CD-ROM. We hope you like them.
