Project Introduction
Build us an awarding winning website within our industry. Focusing on the differences between Barker Gillette and other law firms.
Project Build
Barker Gillette's interesting case history and its
diverse range of partners sets it apart from other
law firms, and we wanted to highlight these points
of difference in the website build. Obviously when
you're building a website for a law firm, you have
to include what they do and how they do it. We took
the view that it needn't be stuffy and corporate as
this didn't really reflect the team at Barker Gillette.
Using a law firm can be an intimidating experience
so we wanted to highlight the friendly approach of
Barker Gillette. We created an 'Alter Ego' section
of the site which includes personal views and photos
and a short film of the senior partners introducing
themselves and explaining their service. If you have
a look at each of these, you will see the wide range
of approaches, and personalities of the people you're
most likely to deal with on a day to day basis. Commissioned
photographs of the team are scattered throughout the
site to further personalise the experience.
The site features full explanations of the firm's service with contact details and provides web published news, white papers and legal advice.
We think we've helped raise the firm's profile on the web and that the site positions the firm as a friendly, experienced, professional, and unique lawyer company.
Recently the site fully met the brief and won the Law Society's Law Management Award for 'Best Marketing Initiative 2005'.
