Project Introduction
As a family business that has been a success for over
30 years, the brief on this job was simple –
build a site that felt substantial, paid homage to
their ‘traditional’ design and highlighted
the various facilities within the complex. The local
perception of Guy’s is that it is purely a restaurant
the website needed to help change this view.
Project Build
With only the logo as a starting point, we had to
come up with a look and feel that truly reflected
the image of the complex. Over a number of years,
the owners have successfully blended their own personality
into the experience of visiting the hamlet.
The site’s colour, and use of vibrant imagery
combined with links to local countryside hobby websites
(hunting, shooting, and fishing) ensure the site looks
traditional, rustic and in tune with country life.
In terms of selling the experience to the user, we
allowed for creative use of the news module, an area
in which the user can preview Guy's events and local
events, such as the relative success (or otherwise)
of the pub cricket team.
The website feels very friendly, accessible, and
easy to use – exactly what was requested at
the outset of the job.