|
|
 |
Project Introduction
HMY needed a site that ‘reflects the design
market’ they are in. It needed to be easy to
navigate, elegant to use, and updateable. HMY asked
us to also freshen up the corporate identity of the
practice. The main purpose of the site is to convince
visitors that HMY are the type of firm they’d
wish to work with.
Project Build
Following a full service audit, it became clear that
HMY’s strength came from the company’s
vast experience across the entire field of architecture.
The main focus of the site is on HMY’s huge
portfolio of work. It’s projects needed to be
easily accessible and clearly presented to the user.
Our approach was to build a database-driven site that
feeds pre-designed case study templates. This allowed
us to develop an advanced search engine into the site,
enabling the user to view projects that are relevant
to them. A content management system was also integrated
to ensure that staff at HMY could easily upload, edit
and delete new project case studies and news articles.
As with most multimedia projects, we were tasked
with developing the brand online. Neutral greys form
the main colour of the site, allowing the vibrant
colours of the projects’ photography to stand
out. The site is fresh and current and reflects the
quality of the client’s portfolio.
|
|
“You managed it!! You landed the slippery fish
we know as our web site. In 4 weeks, you turned unconnected
ramblings and a mass of disparate graphics, text and
file types into a co-ordinated data-base driven site
that is far more than a mere digital brochure. Our
previous attempt took two years because we couldn’t
decide what to include, but the use of templates over
which we have absolute control of the content stopped
all the prevarication
Before your original presentation, I thought data-based
sites were only for large companies or e-commerce
and that we would have to have someone competent in
web-design software. However you were able to define
a simple elegant way for clients to search for the
information they need to convince them that we have
the skill and experience to handle their projects.
I found dealing with you very similar to the way
we explain the development of a proposal to clients
and the regular updates and examples were useful.
We now have a strategy for further development of
the site as well as the associated other digital media.
On behalf of us all, thank you for all of your efforts
and tolerance as well as the final result. It’s
up to us now to justify it with the content.”
Gordon Young,
Partner, Hazle McCormack Young
|
