Project Introduction
Hornbill Systems this year celebrates it’s tenth
anniversary. Over the years the company has matured
into a global leader in service management solutions.
Hornbill invited Digital Marmalade to help give them
a brand makeover across all media.
Project Build
The production of the website was actually the culmination
of months of brand development work with Hornbill.
Our first task was to understand Hornbill’s
Supportworks Enterprise Platform (a rather complex
development system) and the many pre-configured support
solutions that Hornbill now offer. Our brief was to
clarify Hornbill’s offer, positioning the solutions
as both standalone products and more importantly enterprise
wide solutions. Why use a variety of systems for each
department when you can use one?
The solutions were categorised into ‘Employee’,
‘Customer’, ‘Business’ and
‘Industry Focused’ solution families.
Each family was then given a unique colour and logo.
These colours where then rolled out to the website
and print brochures, and used in 3D product diagrams
to clearly communicate Hornbill’s offer.
We worked closely with Hornbill’s talented
programmers to develop a graphically rich site, built
on a powerful content management system. The site
is two tier. The first tier presents solution, product
and company information and the second, accessible
after logging in, provides industry white papers and
other valuable information. Case studies, videos,
diagrams and a series of web-ready brochures can also
be viewed and downloaded.
We all think it’s a great site that reflects
Hornbill’s quality products and service. Take
a look for yourself at www.hornbill.com.
