Project Introduction
Previously Arjo Wiggins had completely ignored the
internet as a communications channel. Being market
leaders in it’s field, the decision was made
embrace the web and migrate much of it’s customer
support online. Digital Marmalade were commissioned
to design, build and launch its new interactive website.
Project Build
We worked closely with Arjo Wiggins’ Marketing
Department, to structure the content, treatment and
site navigation in such a way that it was a usable,
engaging environment for all its visitors.
Digital Marmalade and the IDEM Marketing Team wanted
it to be designed as an educational tool for all its
users, including merchants, reel and sheet printers,
industry press, existing and potential customers,
suppliers and staff.
The website, at it’s time of creation, was
a paper industry first in its approach to providing
information. We focused the content on application
based solutions, as opposed to sales information on
IDEM carbonless paper products. A wizard-based, product
selection tool was built into the site, enabling visitors
to identify and order the exact product to suit their
needs.
As well as a completely new look for the IDEM online
brand, Digital Marmalade added interactive videos,
with explanatory narrative, describing how paper is
made and how carbonless paper works. The videos consist
of chapters, each one detailing a stage in the overall
process, such as the harvesting and processing, finishing
and quality assurance. The user can select the chapters
as they wish or view the video from beginning to end.
