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Digital Marmalade began as a joint venture between
Marcus Brennand and marketing consultancy, New
Solutions.
New Solutions specialises in strategically shaping
stronger businesses and brands. Marcus setup it's
in-house multimedia department to deliver research
findings and ideas in a more engaging way. The
service soon became popular with it's clients.
As demand for new media grew so did the viability
of separating the offer and setting up a new business
and so, in December 1997, Digital Marmalade was
born. We left our lovely New Solutions office
in Soho and moved to the Marmalade Studios in
Beckenham, South London.
What's in a name?
People ask where the name Digital Marmalade came from,
well let me explain…
It was at a science conference in the 1940's, attended
by the world's finest minds, where Albert Einstein alluded
to the great progress the scientific world was making. Here, Einstein praised their respective technological
advances in the fields of Mathematics and Physics, as
the great mixture of science and technology by which
the world, as they knew it, was being nurtured. He referred
to this mixture as
'...the digital marmalade we make to keep the world
turning...'
Well actually that’s not true, there’s
no fancy story or clever spin on the name, it just popped
up one day and we loved it.
The coming of age
The early days were very much all about making attractive
looking interactive presentations and pushing the ‘wonders
of the internet’ on uninterested clients, who
didn’t see a need to be online. We were a team
of three working on relatively small projects for clients
such as Barclays, Nokia, Sony Music and Allied Domecq.
In 1999 the media frenzy on all things ‘web’
engulfed the industry, suddenly everyone wanted a website.
We did well in this period and invested a lot in new
people and kit. We grew to ten people and increased
our offer to include video, audio and 3D. In early 2000,
Digital Marmalade and New Solutions joined the Omnicom
Group, one of the world’s largest marketing and
communications companies.
More recently we have won some fantastic projects
with Deloitte, Gallaher, JVC, Telewest, and Cap Gemini.
We also currently produce the Blockbuster in-store television
channel and have developed a fantastic application we’ve
named ‘Template Generator’ which effectively
manages brand and digital assets across multi national
corporations.
And the future? Where will we be in the next three
years? Well, we’ve always been in a good position
to develop really exciting broadband websites, and we’re
now developing on DVD. Interactive television is the
next big thing and offers some exciting avenues into
business to consumer activities. Ultimately we’d
love to develop Marmalade TV, our own flavour of interactive
media and content.
But the essence of Digital Marmalade is the team,
everyone has diverse and complimentary skills and a
belief that together we can really achieve something.
The spirit within the company is what we’re most
proud of - it’s fun, enthusiastic and professional.
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