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15 February 2000
Work has finished on the Barclays Brand Training CD-ROM.
Barclays worked with New Solutions in establishing a new brand vision; reviewing and defining over a period of 20 months how they wanted Barclays customers to perceive their brand.
Digital Marmalade was asked to develop an interactive CD-ROM, titled "The Barclays Brand Story", to explain to their staff the vision, the background to its creation and what they were doing to deliver the change.
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Author: Marie Holland
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