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DM develops "Brand Asset Management" tool for CGEY
24 August 2001

The new tool was developed following Cap Gemini & Ernst & Young's merger, in order to provide a global solution for managing the delivery of the new brand.

Digital Marmalade worked alongside CGEY's design and marketing teams, identifying all the editable elements of the corporate collateral. These editable elements were then made interactive, allowing staff to make changes to colour, text, images etc.

The tool was delivered on a 4-CDROM Brand Pack, which included everything needed to produce branded collateral. It includes an interactive image library for the Financial Services division.

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Author: Marie Holland