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3 December 2001
Digital Marmalade worked with Arjo Wiggins to produce their new global website. The following is a press release for the site launch.
Arjo Wiggins Carbonless Paper Operations - Europe, manufacturer of the leading carbonless paper brand, IDEM has launched a new interactive website, www.idempaper.com.
The website is an industry first in its approach to providing information. The content focuses on application based solutions as opposed to sales information on IDEM carbonless paper products. It was designed as an educational tool for all its users, including merchants, reel and sheet printers, industry press, existing and potential customers, suppliers and staff.
The online site has been structured to be quick and easy to use as well as interactive. It provides information under the headings of Our Company, Our Products, Customer Services, Technical Information and Registered Users and is organised using a menu system.
To achieve its goal of being a rapid resource for gaining information, Arjo Wiggins designed the site to offer different levels of product enquiry, for the first time users of carbonless paper to the more experienced. Those who know what type of IDEM carbonless paper product they are looking for can go straight to the 'Specific Product Enquiry' page. The 'IDEM Product Range' provides first time buyers of IDEM carbonless paper with information on the IDEM carbonless paper product range.
www.idempaper.com also includes information on packaging, with detailed diagrams of packaged sheets and reels and information on how carbonless works. This section explains the three grades of paper CB, CFB and CF. Using animated visuals it demonstrates the intricacies of microcapsules and clay based coating. It also shows the making of the two-part and multi-part set.
An interactive video, with explanatory narrative, describes how paper is made. The video consists of chapters, each one detailing a stage in the overall paper-making process, such as the harvesting and processing, finishing and quality assurance. The user can select the chapters as they wish or view the video from beginning to end.
In addition, the website contains a section on Frequently Asked Question's and an on-line version of the IDEM carbonless paper Technical Manual.
Information on Arjo Wiggins includes locations of its offices, R&D, sales and mills, as well as a fun page entitled 'Do you remember?' which shows a historical time line including IDEM material from 1960's until now!
The design of the site reflects the qualities of IDEM, which as market leader, traditionally stands for quality, reliability, good service and excellent technical support.
John Cooper, Technical Marketing Manager, Arjo Wiggins Carbonless Paper Operations, said: "As a market leader, our customers expect us to have a fully interactive website to communicate product information, company information and client services. Nowadays, people first try to find information on the Internet. The new IDEM website will be the one port-of-call, for everyone wishing to know more about IDEM and carbonless paper, in the future."
Launch www.idempaper.com
View casestudy
Author: Margriet Ravensbergen
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