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15 April 2002
After a turbulent few years for the industry, we thought it was time to demonstrate how we thrived during this time and show that new media can improve communications at all levels. What better way than re-developing our existing, though somewhat neglected, site and introducing a clean, sophisticated yet fun brand.
Those of you that have grown with us know how cutting edge our site used to be. At a time when Flash was in its infancy, we developed a fully interactive online experience entirely using Macromedia's web animation software. But we thought it was time for something fresh, informative and like our industry, grown up. Digital Marmalade's new site is plug-in free, faster to download and while v3.0 might not have the whistles and bells of the previous Flash incarnations, the site retains its vibrant colour scheme and funky un-clichéd visuals. It also features much more insightful information on Digital Marmalade the company, its people, core services and demonstrates the company's versatility with in-depth client case studies.
Under the Profile section you can read about the history of Digital Marmalade (people always ask us where our name came from), give the team a once over, read recent news or find out about the course of action DM employ when embarking on client projects. In Motion you'll find a wealth of information on our clients, the services that Digital Marmalade has chosen to focus on and case studies showcasing the most recent or high profile projects that have been completed. Finally, Communicate provides the necessary information to contact the Marmalade studio and find out where we are located.
Behind the scenes, lurking in the shadows, Digital Marmalade's bespoke content management system handles the entry, storage and display of text and image based data. The system can set up dedicated administrators to ensure that our news articles and case studies are up to date and continually added, deleted or archived.
In a nutshell, the new site has refined Digital Marmalade's vivid look and feel, supporting the website's main purpose to emphasise the services that the DM team provides. Ease of scalability and sophisticated content management mean that it will continue to evolve. Digital Marmalade awaits your comments...
Author: Marie Holland
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