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15 January 2003
HTML mailers continue to be very popular with our clients, the beauty of them being the quick turnaround time and ease of distribution. Thermo Hybaid, a manufacturer of high-tech instruments, requested a Christmas card-style email to send to their employees and customers over the holiday period. The intention was to spread seasonal greetings and promote a new machine, the PxE Thermal Cycler, as well as introduce them to the new brand guidelines.
Digital Marmalade proceeded to design the mailer, selecting imagery and developing a concept based around Thermo's newly devised brand guidelines. Links were made to product information residing on the company website and a Christmas message of goodwill. The design was tested to ensure it displayed correctly and the finished product was sent to Thermo, ready for delivery.
Sara Howland, Product Manager -Thermo Hybaid says, "Digital Marmalade helped us to create a very simple message from an extremely complicated brief, and the result was fantastic."
The Thermo Christmas 'card' was warmly received by the various divisions within the company and was a hit with Thermo Hybaid's customers. The following comments are proof, that despite its simple nature, the mailer remains a cost effective marketing solution.
"..This is very clever execution well done!" - Linda Roettger, Director, Marketing Services
"...I also clicked around the mailer and hit the links. Very nice!!! I would imagine that other business units would want to make use of this type of thing if they knew how to.." - Howard J. Rosenberg, Director, Corporate Accounts
"Simon, this is very clever!" - Marijn Dekkers, CEO, Thermo Electron
Author: Marie Holland
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