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DM completes Brand Asset Management Tool for Gallaher
22 December 2003

Ignis, a full service through the line marketing agency, asked Digital Marmalade to produce a tool on behalf of their client, Gallaher (producers of Benson & Hedges, Hamlet & Silk Cut).

The tool ensures that all tobacco advertising aimed at the British Tourist is consistent across Europe, taking into account the localised legal requirements. All Gallaher's regional offices are able to produce print ready artwork to infinite sizes at a total cost of around £250 per office involved. By producing one piece of artwork, thereby saving on the cost of getting an agency to lay it out on their behalf, this cost was recouped.

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Author: Marie Holland