2008 - Monarch Holidays
Cosmos Holidays Site Rebranded

Fly Monarch, Cosmos, and somewhere2stay are all part of the same travel group. Because the Fly Monarch website was getting so much web traffic, the company decided to rebrand Cosmos as Monarch Holidays and somewhere2stay as Monarch Hotels. The idea was that in doing this, Monarch would be able to capitalise on this web traffic by cross-selling other products.

The first step was to rebrand the s2s website into the Monarch Hotels website. After this had been completed, work started on transforming the Cosmos site into the new Monarch Holidays site. This was a far bigger task. Not only did we restyle the site, but we also upgraded the HTML and CSS files to make them more efficient and standards compliant. Due to the large number of visitors to the site we had to plan and devise a CSS structure and deployment strategy that would drive the website and adhere to web standards.

The homepages for different products were also enhanced -  the ‘Beach Holidays’, ‘Villa Holidays’, ‘Lapland’ and the ‘Distant Dreams’ homepages now all include maps that link through to the ‘Destination Guides’. Graphical quick-links to various holiday types have been added, and a new ‘place holder’ was incorporated on each homepage. This allows the commercial teams at Cosmos to put up high quality photos with offers, which are linked directly to availability booking paths. This gives Cosmos the ability to signpost different places within the site, and to highlight different deals and attract customers that way.

As well as completing this cosmetic upgrade, any reference to 'Cosmos Holidays' was changed to 'Monarch Holidays' across the site. Over two hundred pages of graphic and CSS changes were made, and Digital Marmalade, working alongside the Cosmos IT team, completed this work in just six weeks. This is an astounding achievement!

Read more in our Monarch Holidays Web Design Case Study