2000 - Barclays
Digital Marmalade Help Barclays 'Live the Brand'

Barclays invited strategic marketing company New Solutions to assist it in establishing a 'new brand vision' and strategy. Over a period of 20 months, the companies reviewed and defined how customers should perceive the Barclays  brand.

Digital Marmalade was  invited to develop an interactive CD-ROM for staff titled ‘The Barclays Brand Story’.  Its purpose was to explain the vision, its background and creation, and communicate  what Barclays were doing to deliver change.

We worked hand in hand with New Solutions to develop the 'Brand Story'. It chronicles the building of the company from start to present. A copy of this CD-ROM was given to every single member of staff at Barclays on all levels.

Our task was to make this huge amount of information easily digestible to everyone. We broke it down into five chapters:

• 'Why Bother?'
• 'Business Situation'
• 'The Brand Vision'
• 'Making It Happen'
• 'Milestones'

Using a combination of audio, graphics, video and interactivity the content was brought to life, helping the user to really  'Live the Brand'.

Working very closely with the brand team at Barclays, we  made sure  that the look and feel of the CD-ROM matched that of  the new brand vision which was about to be launched. For many, it was the first time that it had been seen.

We think that the CD-ROM played a key part in the continued success of the company and we'd like to thank New Solutions for getting us involved.