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  • May 5

  • 2008 - Monarch Holidays
    Somewhere2stay Site Rebranded

  • Fly Monarch, Cosmos, and somewhere2stay are all part of the same travel group. Due to the massive amount of web traffic that Fly Monarch get, the decision was made to rebrand both the Cosmos and somewhere2stay websites in Monarch colours. The idea was that by doing this, the company would be able to capitalise on this web traffic by cross-selling various other products.

    Stage one of this project was to re-skin the somewhere2stay website as Monarch Hotels. This involved an initial scoping stage where different design options were developed and passed around the company. Once the designs were decided upon and signed off, our web designers  and Cosmos' developers put their heads down and worked really hard to get the somewhere2stay site completed.

    We worked with the Monarch team to create new logos, and provided all new graphics for the site. Although we’ve changed the style sheets that drive it, we’ve not changed the layout – this project was purely cosmetic. The designs were lead by the current Fly Monarch site’s look and feel; we literally took the colours and the styles from the Fly Monarch site and applied it to the s2s site.

    The somewhere2stay brand remains as before, except that it now acts as a hotel booking website for agents only.

    Thanks to the conviction and hard work of the teams at Digital Marmalade and Cosmos, this job was completed in just three weeks! The next stage is to do the same for the Cosmos Holidays website... we’ll keep you updated on this.

    Read more in our Monarch Holidays Web Design Case Study

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