The Brief
Heavenly Feet wanted to establish, develop and produce an online brand and e-commerce enabled website, controlled through a Content Management System which would support the company’s planned mail-order operation and retail business.
The Solution
In June 2004, Heavenly Feet invited Digital Marmalade to develop it a new e-commerce website. The company had previously conducted all of its business via mail order.
Prior to the site's development, we looked at Heavenly Feet's planned mail order business to ensure the site would truly support this model. Working through this process provided us with a series of 'Business Rules', product categories, fulfillment and after-sales support processes.
Scalability was an issue. It was essential that new products and categories could seamlessly be included and managed. Heavenly Feet wanted an e-commerce site that delivered the high service levels offered by its offline business.
Digital Marmalade built a bespoke application which features the following:
- A full Content Management System (categories, products, prices, one-off or continuing lines, accounts, shipping)
- A scalable architecture with the ability to theme product categories and departments
- E-commerce facilities with live stock feeds and a secure checkout
- Automated logistics and billing facilities (confirmation emails, product tracking, reporting, invoicing, picking notes, return slips, supplier ledgers, mailing lists)
The resulting website launched in December 2004. The site is attractive, the products are presented clearly with full specifications and the ordering process is intuitive and secure. Confirmation emails are automatically generated and the whole fulfillment process integrates smoothly with Heavenly Feet's existing infrastructure.
The process of developing an e-commerce site is complex. If you are interested in finding out more about this project then please contact us for a demo.
Stuart Bailey"Given that Heavenly Feet briefed Digital Marmalade to develop a transactional website, capable of allowing trade worldwide, with only a few months design and development time, their support, professionalism, business awareness and enthusiasm were unrivalled. I was and remain very impressed with their ability to extract my thoughts and ideas and detail these logically and comprehensively into a detailed document that basically became my 'project bible'. We were able to ensure that every aspect of the site's design and development - issues, ideas, suggestions and concerns, could be detailed and addressed quickly and simply between all parties. Without this invaluable tool and the skills and expertise of the Digital Marmalade team the site would not be what it is today. This was a difficult and challenging project made enjoyable and stress-free by the team at Digital Marmalade! My thanks go to the whole team for this."
Brand Manager, Heavenly Feet,