The TimesDigital Revolution of an Old Favourite
News UK (previously News International) is a giant of the UK publishing sector with newspaper titles such as The Times, The Sunday Times and The Sun under its umbrella. Digital Marmalade was invited to replace the retiring legacy applications that powered the world famous Times and Sunday Times Crosswords.
Crossword Generation Tool
The platform has been further enhanced via a powerful API, allowing third parties to develop bolt-ons to the puzzle solution. The API provides secure, direct access to puzzle data, brand information and publishing settings as manged by the editorial team.
The first to benefit from this feature is The Wall Street Journal who feed their native tablet app’s daily crossword puzzles directly through the API.
Multiple Crossword Types
The platform has been further expanded to cater for different types of crosswords and now manages, generates and publishes six crossword variants including Standard, Quick Cryptic and Jumbo blocked grids, as well as Mephisto (barred grid), American and Two-Speed.
The entire platform and gameplay has proven to be so successful, both from the editorial management side and from customer feedback on gameplay, that Digital Marmalade has become News UK’s preferred partner for puzzle development.
Cross Title Branding Tool
Although the project was commissioned by The Times and The Sunday Times, the crossword application was designed as a brand agnostic white label solution that features a set of comprehensive branding tools. This allows News UK to generate and publish crosswords from a single platform to all its publications.
Logos, colours, fonts, icons and publishing settings are managed by the editorial teams to generate puzzles for The Times, The Sunday Times, and The Sun amongst others. Moreover, new titles can be introduced to the platform and benefit from these branding features without any further development.