A new site for Trevor Sorbie to reflect its market leading position
Wed 18 Jan 2012
When the team at Trevor Sorbie first approached Digital Marmalade to create their new website, it soon became clear that this was no ordinary build and that the project would be full of subtle requirements and hurdles.
The site needed to connect the brand to salon customers, product consumers and industry professionals – each with their own spin on the Trevor Sorbie brand. We also needed to deliver a solution that gave the company the freedom to support all departments, drive business and take full control of updates. Central to all of this was the need to develop an online identity that was visually strong and conveyed a professional and approachable image of the brand. All in all quite a challenge!
Luckily, we love a challenge here at Digital Marmalade and the solution we provided mixed beautiful design and imagery with a powerful technological solution. The site includes information on all of the salons across the country, beautiful images of the stylists’ collections, a series of ‘how to’ training videos and an online product shop… plus much more! The site’s content is managed through our Marmalade Suite CMS and the shop is seamlessly integrated with the e-commerce engine Magento.
We hate to say it, but Digital Marmalade have gone and done it again!