Bloomberg team up with Digital Marmalade to create TV Advert
Mon 27 Jun 2011
We love making videos at Digital Marmalade, so when Bloomberg contacted us for assistance with the creation of a TV advert for their channel we didn’t hesitate for a moment!
The 20 second commercial promotes the trading software of a company called Easy-Forex, which allows traders of all abilities to trade currencies and commodities on a range of devices. With the storyboard already fleshed out by the in-house creative team at Bloomberg, Digital Marmalade was drafted in to take over post-production of the visuals. In a matter of days the animation process was complete, leaving only voiceover and music to be added before the advert was ready for transmission.
The end result is a prime example of how motion graphics can be used to create cost effective, stylish broadcast quality TV adverts.