As well as designing the website for Fusion's new high intensity fitness class, INTENCITY, we were also asked to produce a promotional video!
Our very own video producer/director/editor extraordinaire, David, took on the video project with gusto. The class itself is dramtic, dark, extreme but rewarding, and using specific lighting and filming techniques we were able to capture this and produce a 90 second snapshot of what to expect from INTENCITY.
We also had to fit in a few specifics in this respect, without detracting from the pace, such as shots of the heart monitors and on screen tracking that make this class unique. From the video, in one hit, customers know that this class is different, challenging, and will track your heart rate so you know how hard you are working.
We're really pleased with the video, and hope to more of this with Fusion next year!