UX & Web Design

Cosmos Holidays Enhances Lapland & Florida Sections

Cosmos - Enhanced Florida section

Enhanced Lapland and Florida sections have now been added to the Cosmos Holidays website. As the market leader in Florida and Lapland holidays, Cosmos now have a platform in place to further boost this position through their online sales avenue.

Florida was earmarked as one of Cosmos’ bestselling holiday destinations. The enhanced Florida ‘Destination Guide’ which we have created is a vast and detailed section of the website which acts as a brilliant research resource for the user. Car hire, flights and flight extras can be booked through the website as part of a package holiday or independently. We worked closely with attractions such as Universal, Seaworld and Walt Disney World to create guides to their theme parks that include copy, images, illustrated maps and videos. Florida’s theme parks stand as one of this colourful state’s main tourist attractions, so these guides are a real asset to the site.

Cosmos Holidays are the leading tour operator for Lapland holidays. The enhanced Lapland destination section provides Cosmos’ marketing team with a place to direct customers when doing targeted mail-outs and offline advertising. The pages are fully search engine optimised to draw traffic through natural searches. We’ve designed and built a festive-feel homepage, featuring itineraries for each of the different ‘Magical Lapland Holidays’ that Cosmos offers, alongside a good selection of hotel accommodation. We’ve introduced fun characters to the design to make the page more appealing to children. There’s a ‘Lapland Weddings’ section too, that provides details of the different packages available - including price details for both husky-drawn sleighs and reindeer-drawn sleighs!

Video clips created by the team at Digital Marmalade have also been added to this enhanced section, giving the user a more interactive experience. Through these videos, Cosmos can show the visitor the real wonder of the holidays available. We have created new booking paths as well, to allow the visitor to select their trip and then pick and choose which hotel they would like to stay in. This booking path includes new filters, allowing the user to filter through a number of different hotel ratings and board options.

These enhanced areas of the new Cosmos Holidays website are now live, and can be seen by clicking here.

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