Almost a year after the new Cosmos Holidays website went live, we are pleased to announce that direct sales through the site have broken the £1m per week mark.
Since the redesigned website went live we’ve seen a steady growth in sales revenue through the site and increased conversion rate. This can be attributed to a number of aspects of the company’s new digital strategy, including:
A more user friendly website
More desirable products and imagery
Improved visibility though Search Engine Optimisation (SEO)
Targeted email campaigns, with supporting landing pages
Efficient paid keyword campaigns
More competitive sales margins
In January, we saw the website convert over a million pounds of direct sales in a week, this is a 250% increase on the same period last year. The website subsequently repeated this figure for the following 3 weeks.
Everyone involved in the project deserves a good slap on the back for achieving such strong growth within such a short period of time. Next target, the £2 million week!