Digital Marmalade Build JVC a SMS Text Alert Service
Thu 9 May 2002
As the main sponsors of the 2002 FIFA World Cup, JVC launched a new text based service which acted as a conduit for promotional campaigns and competitions. Helping to facilitate the launch of this, we were commissioned to produce an effective and simple website. We worked under strict corporate guidelines, laid out by FIFA and Yahoo, the official online partners of the 2002 FIFA World Cup.
In addition to this, we worked closely with JVC and Zap Mobile Communications to develop a concept that it is hoped will be a leading football based service, with added two-way interactivity using mobile phones. The website, produced in one week, lays down an effective, clear brand, which will be supported by a massive marketing campaign, including the likes of Teletext, Sky, Newsquest, Northcliffe Papers, talkSPORT and many more - all brought together with the help of Tony Brennand, Digital Marmalade's very own Sales Director.