Digital Marmalade Creates Multimedia Show for Piaggio

Piaggio - Dealer Conference 2006

Last year, we were invited by Piaggio to create a slick multimedia presentation for its 2004 annual conference. Following from the huge success of the work that we did, this year we were invited back.

Piaggio is a market leading motorcycle and scooter company. Based in Italy, it owns such brands as Vespa and Aprilia. Each year, it hosts an annual conference for its dealerships throughout the UK. During the conference, senior management discuss past business performances, and highlight the coming year’s marketing initiatives. New product lines are explained and finances are detailed. The aim of the conference is to ensure that everyone is on the same page clear on the mission of the company.

Our task was to compile all of the information, photos, graphs and videos from the various departments within Piaggio, and create slick and engaging multimedia show. The presentation is very image led, and we animated the graphs and charts to really bring them to life. The information is presented in a clear and concise way and illustrated with photographs so that the audience does not feel overloaded with it.

It was great to work with Piaggio again.

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