Digital Marmalade Deliver Annual Tobacco Guide CD-ROM
Wed 26 May 2004
For the first time, the Gallaher Group's annual report on the tobacco industry has been produced digitally - in the form of a Digital Marmalade built CD-ROM.
The CD-ROM, entitled 'The Category Files', has a private detective theme. There is a massive amount of information included - over 300 pages! The main challenge that we faced was organising this information, as not all of it is relevant to every user. We created an intuitive and simple to use navigation system which allows the user to find the information that they need quickly and without confusion.
The CD-ROM includes graphically rich 3D animations which link the interface to the content. We've also delivered a 24 page glossy brochure.