Several years after initially creating a website for Brighton rock outfit Telegraphs, the time came to completely redesign and overhaul telegraphsonline.co.uk. The site needed to reflect the band’s evolution in terms of style and content, whilst the functionality of the site needed to reflect the evolution of the web itself – in particular, the rise of social media sites and the features they offer.
It was decided that the tried and tested structure of the previous site should be maintained, with the addition of a few more sections. For a start, a stand alone “press” page was required to accommodate the bands’ ever increasing portfolio of magazine clippings. Another new section planned out for the site was a “blog” area. This would allow the band to keep fans updated on everything from new releases to tour-related stories. It was felt this section would really raise the profile of the site as it would provide “sticky” content which would encourage repeat visits from fans. Allowing fans to comment on blog posts also adds an element of the widely popular social media sites such as Facebook and Myspace.
Having released their debut album earlier in the year, it made perfect sense that the album’s artwork should form the basis for the look and feel of the site. Taking elements from the artwork, stylish and striking designs were produced and presented to the band.
Undoubtedly the most significant development of the new site is the conversion from an old Content Management System (CMS) to Marmalade Suite. Using our bespoke CMS the band are able to update content faster than ever, with less difficulty. Uploading photos, changing text and updating the news couldn’t be easier. Furthermore, the new “blog” section of the sight is powered by the Marmalade Suite which makes updates a piece of cake.
Elsewhere, the site makes use of “lightbox” technology in the “gallery” and “press” sections. This is a simple and slick way of displaying images which really compliments the site’s look and feel.
The music industry is more dependent than ever on the online arena for marketing, promotion and sale. So it is vital that the site’s content can continue to change and be updated, encouraging fans of the band to keep checking back. With the integration of Marmalade Suite, the Telegraphs website does just that!