Digital Marmalade produce a video that gives Yell something to shout about
Thu 27 May 2010
We all know Yell is a household name thanks to its big yellow book and the company came of age when the directory was taken online years ago. However, far fewer people know about its range of multimedia services that can benefit SMEs. That’s why Yell commissioned Digital Marmalade to produce a video to explain these services in a simple, yet engaging, way.
The process began by exploring exactly which products Yell wanted to promote and the tone in which this should be done. Discussions revolved around the target audience and in particular the kind of businesses these products can help. Following this, a script was produced which would provide the basis for a storyboard and in a matter of days this was brought to life through motion graphics.
The video has been received enthusiastically by Yell employees and customers alike. Just another example of how motion graphics can communicate a message with great success, on a modest budget!