UX & Web Design

Digital Marmalade Produce Interactive CD-ROM Sales Tool for The DPA Group

DPA Soho image 1

The DPA Group is a creative media planning and buying company, based in Soho, London. The group comprises of three divisions, covering all media, from the radio to the  cinema screen. Digital Marmalade was invited to develop a CD-ROM based sales tool which  would interactively demonstrate the whole group's core skills.

We worked with the three groups individually  to evaluate how each of their operations could be best reflected  in CD-ROM format. Case studies for each were created and split into “Objective”, “Action” and “Result”.  Associated graphics, audio and video clips were then included, with links to the relevant websites.

As a result of  the work we did  with DPA, we were invited to become its preferred suppliers for  all of its  multimedia client work. Since then, we  have  worked with DPA on projects for Psion and various music artists’ websites for Sony Music - most notably a viral project for Cypress Hill.

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