Digital Marmalade Produce Interactive CD-ROM Sales Tool for The DPA Group
Fri 22 Sep 2000
The DPA Group is a creative media planning and buying company, based in Soho, London. The group comprises of three divisions, covering all media, from the radio to the cinema screen. Digital Marmalade was invited to develop a CD-ROM based sales tool which would interactively demonstrate the whole group's core skills.
We worked with the three groups individually to evaluate how each of their operations could be best reflected in CD-ROM format. Case studies for each were created and split into “Objective”, “Action” and “Result”. Associated graphics, audio and video clips were then included, with links to the relevant websites.
As a result of the work we did with DPA, we were invited to become its preferred suppliers for all of its multimedia client work. Since then, we have worked with DPA on projects for Psion and various music artists’ websites for Sony Music - most notably a viral project for Cypress Hill.