Digital Marmalade Produce Viral Game for Sony Music

For the launch of Cypress Hill's new album, Digital Marmalade was commissioned to build the band a new website and produce a viral email game.

The concept of the game, developed by Digital Marmalade, was to grow your own cannabis plant by feeding and watering it. The incentive to play was that if you were successful, you would be given access to a secure part of the Cypress Hill website, where you could listen to samples of the forthcoming album.

The game has been such a success, receiving over 250,000 downloads, that it has been nominated for a Music Week award in the category of Best Marketing Campaign.