Digital Marmalade re-brands and develops new website
Wed 3 Apr 2002
After a turbulent few years for the industry, we decided that it was time to demonstrate how we have thrived, and to show that new media can improve communications at all levels. What better way than to re-develop our existing, though somewhat neglected, site and introduce a clean, sophisticated yet fun brand.
Those of you that have grown with us know how cutting edge our site used to be. At a time when Flash was in its infancy, we developed a fully interactive online experience entirely using Macromedia's web animation software. But we thought it was time for something fresh, informative and like our industry, grown up. Digital Marmalade's new site is plug-in free, faster to download and while v3.0 might not have the whistles and bells of the previous Flash incarnations, the site retains its vibrant colour scheme and funky un-clichéd visuals. It also features much more insightful information on Digital Marmalade as a company but including information on our people and core services. Through in-depth client case studies, we have been able to demonstrate the company's versatility.
Under the ‘Profile’ section you can read about the history of Digital Marmalade. People always ask us where our name came from – now you can find out! We’ve also added some information on everyone in the team, read recent news item or find out about the course of action we employ when embarking on client projects. In ‘Motion’ you'll find a wealth of information on our clients, the services that Digital Marmalade has chosen to focus on and case studies showcasing the most recent or high profile projects that have been completed. Finally, ‘Communicate’ provides the necessary information to contact the Marmalade studio and find out where we are located.
Behind the scenes, lurking in the shadows, Digital Marmalade's bespoke Content Management System handles the entry, storage and display of text and image based data. The system can set up dedicated administrators to ensure that our news articles and case studies are up to date and continually added, deleted or archived.
In a nutshell, the new site has refined Digital Marmalade's vivid look and feel, supporting the website's main purpose, which is to emphasise the services that the Digital Marmalade team provides. Ease of scalability and a sophisticated Content Management System means that it will continue to evolve… much like the company itself!