Digital Marmalade Redesign The Chapel Website Again!
Tue 10 Jan 2006
Digital Marmalade was originally commissioned to design The Chapel’s website in 2001, and then again in 2004. Following the success of the latest site, which won the ‘Website Innovation of the Year’ award at the British Hairdressing Business Awards in 2005, we were asked to come back and work with them to redesign the website for third time - to again update its look and feel aspects, as well as to further expand on the site’s content. By updating the website every few years, The Chapel is ensuring that it keeps ahead of the game and the fashion, a methodology which it follows in all aspects of its business strategy.
Initially the website had just four sections. As part of the redesign in 2004 we increased this to eleven, but we have built on this even further and the website now boasts sixteen different sections! The newly added sections include ‘Feedback’ and ‘Education’. The exceptionally high quality of the imagery across the site perfectly compliments the slick, stylish designs that we put in place, and is brought to life by the subtle Flash animation that allows the site to move with an impressive fluidity. The speed of the animation has been set to create a calming and relaxed user experience, in line with the atmosphere of the salon.