DM brands a communications initiative for International Paper
Tue 5 Oct 2010
Digital Marmalade has just delivered a communication pack for our long standing client International Paper – the world’s largest paper and packaging manufacturer.
The project focused on delivering a suite of communications tools for an internal initiative of the European Container division of the business. The theme of the initiative was to double sales revenues and earnings across the division by promoting a number of ambitious business practices.
Digital Marmalade was drafted in to help shape the identity of the initiative by giving it the full-on branding treatment! Starting with the creation of an X2 logo the branded strategy was then rolled out across everything from videos, presentations, leaflets and posters, to caps and mugs.
Here’s what David Higgins, Director Communications & Government Relations EMEA, had to say about the project upon completion, “Digital Marmalade has been instrumental in their support to help us to package and effectively communicate the X2 strategy for one of our core businesses in EMEA. Their ability to take a brief and add their own creativity has helped us immensely to make sure that our employees not only understood the message but were engaged quicker because of its compelling nature”.