UX & Web Design

DM Designs a Website for Kinder with Looney Tunes

Kinder Looney Tunes website - home

Intelligent Marketing brought Digital Marmalade in to service the web build of Kinder's first ever cross-brand promotion; an integrated campaign called ‘Looney Tunes Racers’. The campaign, aimed at children aged 3-14, combines Kinder and Looney Tunes characters with a biking promotion.

Our task was to build a high impact kids website, to be launched simultaneously with point of sale materials and a £400K TV ad campaign. With the promotion defined, our involvement was to focus our energies on forming ideas for the online proposition and build on the brand’s equity.

The campaign focuses on cycling activities, with related promotions and prizes. The site presents the Looney Tunes characters as cyclists. The user can discover cycling routes around the country, and learn about cycle safety through the different modules of the site. There are lots of fun features, too, including a series of online 'Looney Tunes' games and an interactive chocolate making machine! An online competition is available with all the usual terms and conditions, as well as background information.

The project was not without its challenges and, although the site afforded us the opportunity to work with first rate source material, we were severely restricted in what could and could not be done. The site had to convey movement without any character animation, something that we achieved by developing quirky interface elements, animated environments and interactive games.

Overall this was a challenging, fun project to work on and it quickly became a labour of love for the production team. Keep an eye out for the promotion in shops next time you're out and about.

We are delighted with the Kinder website - the product is full of inspired ideas, and reflects the hard work and group determination in getting the site right within the timings and budget afforded to it. Digital Marmalade took our ideas and added their magic resulting in a fun and exciting kids focused 'playzone'.
Amy Grundy, Account Director at Intelligent Marketing
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