DM Produce New Brand Guidelines for Monarch Airlines
Wed 14 Apr 2010
New Monarch brand guidelines, produced by Digital Marmalade, have now been circulated to all third party online service providers, to ensure that there is a consistent look and feel across the travel portal.
The kit has already been successfully implemented on a redesign of the travel insurance offer and is now being rolled out in the site’s car hire and car parking services.
The online brand guidelines comprise a suite of instructions covering aspects such as page layout, use of colours, navigation and styles for buttons and tabs together with downloads of fonts, logos, page templates and supporting graphics.
This is the final stage of an 18-month project to create the Monarch travel portal through a rebrand of holidays and accommodation websites alongside its existing flights.