International Paper is a huge international corporation. As with any company this size, it needs to communicate clearly to thousands of staff across many countries.
Digital Marmalade recently developed an on online television channel called IPTV. IPTV is a central video communications hub linked to International Paper's Intranet, and is accessible to all of its staff.
Dave Higgins, Communications Director at International Paper, has scheduled a series of interviews with senior management to be broadcast on the channel over the next year. The first in this series is an interview with Mary Laschinger, President of International Paper EMEA.
We sent a crew out to Brussels to film the interviews at International Paper's EMEA Headquarters. We dressed an office with a black backdrop to make it look like a studio, and using our lighting rig carefully lit the room and subjects. We then shot the interviews using a two camera set up.
The very next day, we started editing the footage in house at the Digital Marmalade studios. The first edit was uploaded to a secure web space for the client to approve remotely, meaning that we were able to move fast and the client was able to view it easily and at their own convenience. Once a few minor tweaks had been made, the final edit was approved by the client.
The dialogue from the video was then transcribed and edited down for subtitling purposes. Because International Paper have operations all across the world the video needed to be accessible in a number of languages. The subtitles were then time coded and sent to an external translation company.
Using an XML document which was fed into Flash, the subtitles were created in each of the seven different languages. A title sequence was created in After Affects and a soundtrack added.
The turn around time for this project was just one week! This was a real team effort - everyone at Digital Marmalade worked together using their individual skills to create the final piece in record speed.